About This Project

Kerri-Lynn LaPointe is a Naturopathic Doctor and Osteopathic Manual Practitioner in Toronto. I provided multiple design services for this client, including logo design, business cards and a Wordpress site.

As I was building out the "booking an appointment" section of the site, I realized there were some ways it could be streamlined to make the steps in the process clearer. Kerri-Lynn not only accepted these changes to the page, but also implemented them into her patient intake protocol.

I'm happy to say that after the new site launched she went from receiving very few emails through her contact form to messages from multiple new patients every week. I think drawing on my UX background and empathizing with patients to produce these results was the most rewarding part of the project.


  • User Experience
  • Graphic Design
  • Wordpress
  • CSS