About This Project

VC Ultimate - originally Vicious Circle - is an athletic apparel brand specializing in team uniforms for the sport of Ultimate Frisbee. Our uniforms are made from moisture-wicking performance materials, with designs rendered using sublimated printing. We are experts at producing small, highly-customized orders, requiring the use of just-in-time manufacturing processes. We have been the official merchandise supplier for many championship events put on by USA Ultimate and Ultimate Canada over the years, and we are the current official merchandise partner of the World Flying Disc Federation. Our brands include VC (World), Spin (USA), Lookfly (EU) and Pivot (CA).

In 1997 I had the idea of creating a clothing brand for Ultimate, and by the summer of '98 I was travelling to tournaments, setting up a booth and selling my wares. In the spring of '99 I brought my current business partners on board. For the next several years I was the sole full-time employee of the business which involved product development, creation of our sales and admin processes for custom uniforms, designing marketing materials, traveling to events, and of course making our first team uniform sales among other responsibilities. I also worked for a time in the off-season at the factory that produced our goods to gain a better understanding of the manufacturing process.

In recent years I have served as Head of Production for the company, managing complex production schedules and value chains. I oversaw the design and development of a centralized order system to track jobs and customers, managed multiple Shopify stores and Wordpress sites for our various brands, gave my original company logo a fresh re-design and designed the new logo for the World Flying Disc Federation. In the fall of 2016 I decided to step away from my day-to-day responsibilities at VC to pursue other opportunities. I continue to serve on the board of directors for the business.


  • Project Management
  • User Experience
  • Graphic Design
  • CSS